About ITRR:
The Institute for Tourism and Recreation Research was created in 1987 to conduct research on travel, recreation and tourism. Located in The University of Montana, College of Forestry and Conservation, ITRR serves as the research arm for Montana's tourism and recreation industry. Its overall mission is to provide information that will help the industry make informed decisions about planning, promotion and management. Thus, the research conducted is designed to assist both private firms and public agencies who provide facilities and services to visitors.

The Institute's research is funded by two general sources. Studies of statewide significance are supported by a portion of the revenues from the state Lodging Facility Use Tax. More specialized studies of interest to particular regions, counties, agencies or businesses are funded through cooperative agreements, grants or contracts. ITRR provides some opportunities for Research Assistantships for graduate students enrolled in the Society and Conservation Department in the UM College of Forestry and Conservation.

Research Priorities
Social and Environmental Impacts of Tourism
Regional and Community Tourism Planning and Development
Visitor Characteristics and Expenditures
Economic Impact of Nonresident Travel
Marketing Studies
Outdoor Recreation


In order to use this website, users must first complete the registration form and provide some personal information including demographic information and contact information. The Montana Travel Research Panel uses your demographic information (such as age, gender, etc.) to invite you to appropriate research sessions. We also use the demographic information you submit to interpret the results of our research. (For example, if we did a survey on television watching habits we might report that 60% of single people watch TV at least 3 days a week.) The Montana Travel Research Panel uses your contact information (such as name, email address, and postal address) to invite you to participate in surveys. We will not disclose your identity or any of your personally identifiable information without your authorization.


A cookie is a piece of data stored on the user's hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information. The Montana Travel Research Panel serves session cookies only. Once the user closes his or her browser, the session is ended and the cookie simply terminates. For instance, by setting a cookie on our site, the user would not have to log in a password more than once, thereby saving time while on our site. We may also use cookies to track and target the interests of our users to enhance the experience on our site. Users who reject cookies will have limited use of our site. For example, the user will not be able to participate in a office fun research session. Cookies are not linked to any personally identifiable information.

Log Files

We use IP addresses, browser type, referring URLs, operating system, and date/time stamp to analyze trends, administer the site, track user's movement, and gather broad demographic information for aggregate use in optimizing the performance of our site and our services. IP addresses, etc. are not linked to any personally identifiable information.


The The Montana Travel Research Panel Web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.